Digital Performance Marketing Specialist

Are you a data-driven marketer with a passion for creating impactful digital campaigns? Travel + Leisure Co. is seeking a Digital Performance Marketing Specialist to join our dynamic team in Bali. In this role, you will leverage your expertise in digital marketing to drive growth and optimize performance for our travel and leisure products. As part of our team, you'll work closely with cross-functional teams to develop and execute data-driven marketing strategies that deliver measurable results.

Based in Bali, you'll have the opportunity to work in a vibrant and creative environment, collaborating with a team of talented professionals. Our company is committed to fostering innovation and providing a supportive work culture that encourages continuous learning and development.

If you're ready to take your digital marketing skills to the next level and make a tangible impact, we invite you to join us at Travel + Leisure Co. in Bali. With a competitive salary and a range of benefits, this is your chance to grow professionally while enjoying the beautiful island of Bali.

📋 Tanggung Jawab Pekerjaan

• Develop and implement data-driven digital marketing campaigns across various channels, including social media, search engines, and display networks.
• Analyze campaign performance using tools like Google Analytics, Google Ads, and Meta Ads Manager to identify opportunities for optimization.
• Collaborate with the product and design teams to create compelling marketing content and assets.
• Monitor and report on key performance indicators (KPIs) to track the success of marketing initiatives.
• Stay up-to-date with industry trends and best practices in digital marketing, and apply this knowledge to our campaigns.
• Work closely with our sales and customer service teams to align marketing efforts with business goals.
• Conduct A/B testing and multivariate testing to optimize campaign performance and improve user experience.
• Provide regular insights and recommendations to senior management to inform strategic decisions.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field, with a minimum of 3 years of experience in digital marketing.
• Proven experience in developing and executing data-driven digital marketing campaigns.
• Strong analytical skills and proficiency in using tools like Google Analytics, Google Ads, and Meta Ads Manager.
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team.
• Familiarity with digital marketing platforms such as Google Ads, Meta Ads, and programmatic advertising tools.
• Understanding of SEO and SEM principles, as well as experience with email marketing and affiliate marketing.
• Certification in Google Ads or Meta Blueprint is a plus.
• Passion for travel and leisure, with a deep understanding of the industry's trends and challenges.

🛠️ Keahlian

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